“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner” – Philip Kotler Think branding is just for large corporations? Think again. If your small business doesn’t...
Sarah here. HYPE stands for Hopkinsville Young Professionals Engage. And did they ever engage today at the kickoff lunch meeting for the new Christian County Chamber of Commerce initiative aimed at Hopkinsville’s young professionals! Well over 100 people attended the lunch meeting, meaning at least 100 young professionals that live or work in Christian...
When we said in 2016 we would be better about blogging and bringing you more marketing information, we realized we need to catch you up on where we’ve been in 2015 on the promotional products side of things! You’ve seen a few posts with our promo products, (just to name...
We work with clients every day who are either trying to introduce their business in a small town, or they’re trying to keep their business top of mind in a small town. Those that know examining their marketing strategy is a key component to a successful business in a small...
It’s that time of year where we’ve made our personal resolutions – eat healthier, visit the gym more, and accomplish that big task. What about your business resolutions in 2016? Sure, earn more with less is likely top of the list. Maybe you have specific operational goals, or targets to...
