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Williams Advertising is a full-service marketing agency.  We have an entire Branded division that specializes in custom branded merchandise. Williams Advertising aims to be your one-stop shop for all things marketing.  We specialize in helping businesses and brands, promoting and executing events, and often serving as an outside marketing team for small businesses.  At Williams Advertising, we tailor marketing strategies to your business goals and execute those plans through social media management, social media advertising, content marketing and message development, brand identity and graphic design, media and community relations, website design, digital marketing and digital advertising, paid advertising, and more.  Within our promotional products division, we make creative branded merchandise.

Branded, the Williams Advertising branded merchandise division, specializes in making custom merchandise. We bring creativity to the branded products that represent your brand. We tailor branded merchandise and merchandise strategies to align with your goals. We do it all! Our capabilities include promotional products and merchandise, printing, apparel, online stores, gifts, loyalty programs, incentives, brand boxes and completely custom branded items.  Our expertise is in recommending merchandise to generate the business you want to get, build loyalty with your brand, and help tell your brand story. For over 35 years, we’ve been helping businesses build their brands. We can’t wait to innovate with you! 

Contact us to get started on your next project.

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Our Story

Williams Advertising was founded in 1985 by Hopkinsville, Kentucky native Douglas E. Williams. An ad specialty expert, Doug provided promotional products to the Hopkinsville and Christian County area for over 30 years.  Doug worked up until shortly before his death doing what he loved – talking with his customers, writing up their pen and calendar orders, and refusing to be convinced by Sarah that computers were the most efficient way to conduct business.

Sarah Whitaker, Doug’s granddaughter, joined Williams Advertising in 2015 after previously having a career in corporate marketing.  In 2018, Sarah was named co-owner and in 2020 became owner of Williams Advertising. 

This family business recruited another member of the Williams family when Becki (Williams) Wells joined the company as Operations Manager in 2018.  Graphic designer Jessica Bueno joined Williams Advertising in 2019.  Kaitlyn McNicholas joined the Williams Advertising team in 2020 and is Account Coordinator for the Branded division of Williams Advertising – before it was known as the Branded division! 

In early 2021, the Branded division of Williams Advertising was launched to give a dedicated space for the promotional products work we do within our marketing agency.  An entire site dedicated to our branded merchandise capabilities was launched at  The promotional items work and inspiration for client projects can be found on Branded Instagram and Branded LinkedIn as well as site. With Williams Advertising’s marketing services, customers served are primarily surrounding the Hopkinsville, Kentucky regional area.  Williams Advertising serves marketing customers in Hopkinsville, Murray, Kentucky, Clarksville, Tennessee and Nashville, Tennessee.  The Branded division of Williams Advertising serves clients nationwide.  The separation of the two divisions means marketing clients have a dedicated space to learn more about their marketing here on, and learn more about promotional products on

In 2022, Williams Advertising welcomed Emily Faulkner as she became Sales & Account Manager for the Branded division of Williams Advertising. 

Contact us:
(o): 270.885.7674

Williams Advertising
P.O. Box 12 
112 W. 7th Street
Hopkinsville, KY 42240