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Client Spotlight: The Rabbit’s Basket

June 3, 2019
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With a mission to make Hopkinsville a healthier, happier community, The Rabbit’s Basket has entered the Hopkinsville agriculture scene with an inventive new concept for growing and a most delicious variety of produce.

Through vertical hydroponics in an urban freight farm, The Rabbit’s Basket produces greens, roots, herbs and even edible flowers. The added bonus? Because of their innovative process, these nutrient-rich foods are available 365 days a year, and in varieties that might not otherwise be options in our Hopkinsville, Kentucky home.

When The Rabbit’s Basket approached Williams Advertising, they needed to establish their brand, develop packaging for their produce, and build a web presence, including social media management and website design.

Over the past several months, The Rabbit’s Basket’s produce has gotten quite a following from those that have gotten the chance to try it. Once you have tried their products, you’ll have a difficult time enjoying a salad without it being lettuce from The Rabbit’s Basket. With their hands-on approach, they produce their varieties without pesticides, with a smaller footprint (90-95% less water!), and with a ton of delicious flavor. Today, they’re launching their online presence. Head over to therabbitsbasket.com to learn more, and follow them on Facebook and Instagram.

The first step was creating The Rabbit’s Basket logo and branding guide.
From there, business cards and rack card collateral development were necessary for their urban farm launch.
therabbitsbasket.com
The design for The Rabbit’s Basket website keeps the customer in mind. Educating about the process and the philosophy of the company, The Rabbit’s Basket website is also interactive, allowing customers to add items to their basket and familiarize themselves with the selection available at the urban farm.

Categories: Uncategorized
| Tags: design, graphic design, logo, Web, web design

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