Wildcats Dominate National Social Media Conversation

Social Media Conversation March Madness

Mashable’s Facebook Conversation Map

Our home-base for Williams Advertising is in Western Kentucky, so of course we’re rooting for and posting about the Kentucky Wildcats on social media during March Madness. But does it surprise you that the #BBN conversation spans from Northern California all the way to South Florida? Mashable took a look at the March Madness conversation, and here’s what they found.

As of 5 days ago,

  • 32 million posts about March Madness on Facebook since Selection Sunday
  • Our own Willie Caulie-Stein is the most searched player of the tournament
  • Leading the Twitter conversation is Alabama-Birmingham’s upset of Iowa State

Overall, Kentucky dominates not only in the tournament but also in the conversation nationwide.  What does this mean for your business?  If you’re marketing to Kentucky fans, you’d better be involved in the conversation.  Check out the full story on Mashable.